Effectiveness Portal
B2B SaaS Platform
What we built
Effectiveness Portal
The central hub for enterprise marketing teams — four pillars (Capture, Measure, Insights, Intelligence) giving brands access to every tool in one secure platform.
The Optimiser
Marketing budget optimisation at a glance — ROI, spend by media type, and scenario comparison so brands know exactly where to invest.
The Optimiser + OptiBot
The Optimiser dashboard with OptiBot built in — users get instant AI guidance on budget allocation without leaving their workflow.
OptiBot AI Agent
A private, secure AI agent that queries complex MMM statistical models in plain English — e.g. where to invest given a 10% budget increase, with marginal ROI breakdowns.
Built Ebiquity's B2B SaaS platform from scratch — a marketing effectiveness suite used by global brands to measure, model, and optimise spend. Delivered four core online tools, including The Optimiser and OptiBot, a secure AI agent that queries complex statistical models in natural language.
Trusted by
4
Tools delivered
From scratch
Platform
OptiBot
AI agent