Effectiveness Portal
B2B SaaS Platform
Built Ebiquity's B2B SaaS platform from scratch — a marketing effectiveness suite used by global brands to measure, model, and optimise spend. Delivered four core online tools, including The Optimiser and OptiBot, a secure AI agent that queries complex statistical models in natural language.
4
Tools delivered
From scratch
Platform
OptiBot
AI agent
Enterprise clients include
What we built
- →Built the Effectiveness Portal B2B SaaS platform from the ground up
- →The Optimiser — helps brands find the best way to allocate marketing spend across media, markets, and brands
- →OptiBot — a private, secure AI agent that queries complicated MMM statistical data in plain English
- →Capture, Measure, Insights & Intelligence tooling trusted by enterprise marketing teams worldwide
Effectiveness Portal
Every tool in one secure platform — Capture, Measure, Insights, and Intelligence, all in a single login.
The Optimiser
Instantly see where to invest — glanceable ROI, spend by media type, and side-by-side scenario comparisons.
The Optimiser + OptiBot
Get AI budget guidance without leaving the dashboard — OptiBot answers in the flow of work.
OptiBot AI Agent
Ask complex MMM models in plain English — “where do I invest a 10% budget increase?” — and get marginal-ROI breakdowns in seconds.